
No-frills airline Ryanair is again at the centre of controversy – this time it’s the lack of clothing its flight attendants are wearing in a calendar shoot that is making headlines.

The Irish airliner’s annual calendar features its own flight attendants wearing little more than a black bikini.
Ryanair boss Michael O’Leary has hit back at criticism of the airline’s raunchy cabin crew calendar by sending it to ‘anti-fun’ MEP Mary Honeyball, who last year accused the airline of forcing cabin crew to take part. The 2010 calendar aims to raise more than £100,000 for the UK charity KIDS, which provides support to disabled children.


Ryanair’s cabin crew volunteer to take part in the calendar and this year alone attracted more than 800 of the airline’s 4,000 staff applied to feature in the calendar…all for charity of course.
Proceeds of the 2010 calendar will bring the total raised by Ryanair’s stripped-down cabin crew to almost £300,000 since the first calendar was published in 2008. The 2010 edition was shot at Ryanair’s Alicante base in September. The 11,000 calendars will be sold on flights for £10. Ryanair spokesman Stephen McNamara said, “Ryanair’s cabin crew stunners once again strip off for charity. This year’s calendar is the hottest yet and we hope to raise £100,000 to help KIDS assist even more disabled children and their families in the UK.” Kevin Williams, CEO of KIDS, added, “We are delighted that Ryanair has this year chosen to support the much valued, practical support that KIDS provides for disabled children and their families across the UK. Our thanks go to all the Cabin Crew who took part – it’s great when a bit of fun can serve such a serious purpose.” Ryanair seems to always be in trouble. Just recently it was forced to pull a promotion featuring Queen Sofia of Spain after receiving a threat of legal action.

The airline had launched a promotion across Spanish media after it emerged that Queen Sofia had flown on Ryanair.
Days after Queen Sofia’s £13 flight to London to visit her sick brother, Ryanair launched the brash ad campaign, in which Queen Sofia appeared over the slogan “Fly like a monarch”.

The half-page advert included a quote from a popular freesheet, “Queen Sofia flies low cost”, while copy accompanying the image read, “It is a privilege for us that Queen Sofia flies with the airline with the highest growth in Spain.”
Ryanair also pledged €5,000 (£4,400) to a charity of the Queen’s choice as a gesture of gratitude.